Atlantic Station -
Marketing and Branding

For over two years we've designed and written the marketing materials for Atlantic Station's signature events & promotions, and for their management needs.

We started by developing a branding system and creative direction that could be applied to a wide range of executions. This helps ensure a cohesive brand look on property, while allowing the flexibility for each signature event to have its own look and feel.

An icon and a broken white box is the branding system we developed. This ensures the signature event logos can be used on any background. The creative direction was single photograph in the background, the condensed brand typeface, and a transparent box for the event information to be legible if necessary.

An icon and a broken white box is the branding system we developed. This ensures the signature event logos can be used on any background. The creative direction was single photograph in the background, the condensed brand typeface, and a transparent box for the event information to be legible if necessary.

Application of the Skate branding to a variety of signage types.

Application of the Skate branding to a variety of signage types.

Spooky Film Festival branding.

Spooky Film Festival branding.

Application of the Spooky Film Festival branding. The branding was an evolution of the Movies in Central Park branding we developed.

Application of the Spooky Film Festival branding. The branding was an evolution of the Movies in Central Park branding we developed.

Margarita Station branding.

Margarita Station branding.

Sunday Funday branding. This was a purposeful departure from the branding system to help this specific event stand out from the other on-going signature events.

Sunday Funday branding. This was a purposeful departure from the branding system to help this specific event stand out from the other on-going signature events.

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