National Transfer Network -
Branding & Website
National Transfer Network is a new organization that helps students plot a course to a 4-year degree by using transfering schools. The new organization did not have any branding in place, and needed branding that worked with the numerous universities in their network.
Our research showed that there was space in the marketplace to own a clean, contemporary look, and that this look would also be appealing to the target audience. We developed a logo and that used this look, and applied the look to all branding elements. The use of green makes the logo approachable, and the blue makes it trustworthy. The use of arrows makes the logo dynamic, as well as being an abstraction of the transfer process. Because the amount of letterforms creates visual complexity, we used all caps to simplify the overall look. The arrows enclose the mark, making it compact and versatile.
You can see the wordpress website here. It was designed to drive potential students to enroll in the Transfer Network by filing out the online form.