Website, Marketing & Advertising
For over 65 years MSSA approached their marketing on an as-needed basis. As they expanded their marketing efforts, materials had a variety of messages and looks, and the brand, including logos, was not properly established. The messaging was not consistent and made for brand confusion.
We codified and established the brand elements and messaging. We then applied these elements across all marketing pieces in a consistent manner. We redesigned their website, developing copy that could be used in a variety of material.