Company Naming

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Company Naming

There is a romantic image of starting a new company and coming up with a name sitting at the kitchen table. But the wrong name can turn potential customers or clients away, cause confusion, or simply not communicate what makes a company unique. Using an agency experienced with naming ensures avoiding common naming mistakes, as well as harnessing the skills of full time creatives.

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Template-Based Websites

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Template-Based Websites

We've found that template-based websites are an excellent option for some of our clients. They can be easily revised and modified without having any programming knowledge, and they are very affordable.

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Cox Enterprises - InsideCox Employee Magazine

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Cox Enterprises - InsideCox Employee Magazine

InsideCox is a quarterly employee magazine that is sent to employees of all their divisions (Cox Enterprises, Cox Communications, Cox Automotive, Cox Media Group).

In order to keep employees engaged we balance the line of coming up with new, non-formulaic designs for specific spreads, while keeping some of the overall branding elements, such as the masthead, table of contents and pages numbers consistent issue to issue.

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Designing a B2B Brand

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Designing a B2B Brand

When developing a redesign for multiple brands within the same family of products or services, we think it’s crucial to take a good look at everything that’s been created, understand the thinking behind the creation of each piece, and get a good feeling of the brand equity and recognition that has been built up in each piece.

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The Ubiquitous, Powerful B2B PowerPoint

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The Ubiquitous, Powerful B2B PowerPoint

The amount of disdain creatives seem to have for PowerPoints has always been surprising to us. They will take time to craft a brand and marketing materials, but when it comes to PowerPoints they seem to do the bare minimum - it seems to be an afterthought.

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